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Craftsman

The Craftsman brand needed a facelift, so we created a campaign featuring actual faces. Instead of focusing solely on the tools, we introduced makers, and their projects, to illustrate what you could do with Craftsman tools in your hands. Just like the tools themselves, we are all Made to Make.

Featured Work:

(Scroll down to view all.)

Spot - Anthem 

Online Video - Maker Profile (Floyd)

Print - Chuck

Print - Pete

CRAFTSMAN VISION.jpg
CRAFTSMAN LEGACIES.jpg

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